About

I am an innovative and result-driven UX and Product Design Leader with a proven track record in guiding cross-functional teams in the design and delivery of high-impact digital products for mobile and B2B SaaS. Over the years, I have cultivated a deep understanding of the end-to-end design process and have led transformative initiatives within fast-paced startup environments as well as large enterprises.

👩‍💻 Professional Experience

At my most recent role, I spearheaded the design team at Applitools, a fast-growing startup, where I drove design strategy, delivering user-centric solutions that increased customer engagement.

Before that, I was an integral part of the global UX team at NICE, a leading enterprise company. There, I:

• Orchestrated the creation and roll-out of an enterprise-wide design system, leading increase in design efficiency.

• Unified the design toolkit, which fostered better collaboration and alignment among designers and stakeholders.

🌱 Community & Personal Growth

When I'm away from my design canvas, I'm deeply committed to nurturing the design community. I'm passionate about:

• Mentoring and developing young talent.

• Conducting workshops to share industry best practices.

• Hosting meetups to facilitate knowledge exchange.

🚀 Mindset

I am fueled by a relentless ambition to always learn and grow. I pride myself on staying ahead of the curve and continuously refining processes to drive outstanding results.